According to a source, Bharti Airtel, a telecom operator has begun pilots for hosting live online concerts on its Wynk Music Online or an app.
This move is intended to increase the use of streaming platforms. It comes at a moment when the coronavirus epidemic triggered movement restrictions and social distancing norms are encouraging performing artists to explore live streaming or virtual concerts.
Wynk Music Online has performed two live concerts in the last month to validate its technology. Plans are underway to launch the platform as #WynkConcerts by next month, according to a source to PTI.
Airtel did not respond to an e-mail question.
According to the source, Airtel’s concert technology platform for live concerts was developed entirely in-house. It is capable of handling lakhs of simultaneous users.
According to a source, more than 35,000 people attended the Astha Gill concert. The pilot results have encouraged Wynk Music Online to speed up the launch process.
Wynk Music Online concerts were created in response to music recordings being put on hold due to coronavirus-induced lockdown. They offer artists an opportunity to connect with their fans digitally and share new content in a live setting.
According to the source, digital music concerts are expected to become a majorstay in the future as social distancing norms will be in place in the near future. This could bring the concert industry online.
The source stated that virtual concerts have certain benefits, including the fact that thousands of people can attend them simultaneously without any restrictions or limitations in terms of safety or capacity.
Wynk Music Online is a leader in this market segment and has big plans. It is the most popular app in India by daily active users. The app also has access to top artists and record labels. Already, talks are underway to bring in Indian and international artists. The platform will allow emerging artists to find new fans,” the source said.
Wynk Music Online ‘Navratri Nights’ online concerts start today: Here are some reasons to be excited
Wynk Music, Airtel’s music streaming service, has announced the Navratri Nights event. Due to the coronavirus pandemic, Navratris have changed this year. The company hopes to deliver the same excitement at your home with the new concert. Online concerts will feature performances by artists such as Mika, Kinjal David and Sachin-Jigar. The concert will begin on October 17th and continue until October 25th 2020. The concert will be held on Wynk Music Online between 7 and 8 pm.
Adarsh Nair (chief product officer at Bharti Airtel) commented on this. Wynk CEO said that “This is another innovation by Wynk Music Online in order to ensure our users don’t miss the festive spirit and enjoy concerts in a contactless format, from the safety of your home.”
